BT calls £9m UK digital advertising review

18/06/2009 13:01:00

The company then asked agencies to produce creative and strategic ideas for the account.

Agency.com picked up the digital creative account in 2002 after BT reshuffled its digital roster.
The telecoms company boosted its online adspend by one-third to £8.7 million in 2008, according to figures from Nielsen Media Research. Only the mobile phone operator O2 now spends more on UK online advertising.

BT has already called a number of smaller digital pitches this year. In May, LBi picked up a digital brief from BT to redesign and build BT Tradespace, an online community for its small business customers.

Before that, in February, BT hired the digital agency Crayon to create a microsite to support the company's fundraising activity during Comic Relief 2009.

Source: Brand Republic

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