The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010, according to private equity firm Veronis Suhler Stevenson.
Of the $24.36 billion invested into B2B marketing,
digital media is expected to grow by 8.7 percent. VSS anticipates the
platform will account for $4.78 billion of expenditures, more than
one-sixth of total spend. Additionally, the firm expects digital to be
the fastest-growing channel, increasing by rates in the double-digits
over the next four year, relays BtoB Online.
Digital media is one of the few areas VSS is expecting to grow, relays BtoB
Online. The report indicates the trade show sector will drop 3 percent
to $12.36 billion, while magazine expenditures will dip 11.2 percent to
$7.22 billion.
According to the report, growth of B2B spend as a
whole will be hampered by the lingering economic recession. "There will
be a longer and slower economic recovery during the expansion period
covered by the forecast compared with previous expansions because of the
breadth and depth of the recession," Radio Ink quotes VSS president
John Suhler as saying.
The growth of digital marketing in the
B2B sector is mirrored by the rise of internet advertising as a whole.
Research firm eMarketer recently predicted that online marketing
expenditures will reach nearly $100 billion worldwide by 2014.
Source/: KO Marketing Associates
Date: 16/08/2010