The viral, created by the not-for-profit movement Green Thing, recounts the story of a sniper who picks off vegetables that have been flown in to the UK but spares seasonal produce.
Eat Seasonably, which is also backed by the Department for Rural Affairs, has also introduced a label which will be used to highlight seasonal fruit and vegetables where they are sold or served.
Around 19% of the UK's total greenhouse gas emissions are associated with food and drink. According to Defra figures, 2.5% of the UK's total greenhouse gas emissions relate to fruit and vegetables and this figure is on the increase as consumers purchase non-indigenous produce. Sales of Mediterranean fruit and vegetables grew by 22% between 1994 and 2004.
Source Brand Republic