Internet ad spend grew by 17.3% in 2008 despite a 3.9% fall in total UK ad spend, according to new figures from the Advertising Association (AA).
The Quarterly Survey of Advertising Expenditure report, compiled by the World Advertising Research Centre (WARC) on behalf of the AA, found internet advertising maintained stable growth throughout last year, despite the worsening economic situation.
Advertising spend on the internet grew to £3.3bn, (up 17.3%) while spend on newspapers fell 12% to £4.1bn, television by 4.9% to £3.8bn and radio 8.9% to £454m.
All advertising sectors, except online, recorded year on year declines in ad spend, amounting to a 3.9% decline overall.
In Q4 alone, total advertising expenditure fell by 9.6% compared with the same quarter the previous year.
Despite the negative figures, a recent report by WARC and the AA, the Long Term Advertising Expenditure Forecast, predicted that after the current downturn, advertising expenditure in the UK could grow by as much as 52% over the ten-year period to 2020.
Author: Charlotte McEleny
Source: nma.co.uk
Date: 16.03.09