The site, developed by digital agency InboxDMG, features a range of pub-related content including a quiz, a guide to manliness and a pair of virtual beer goggles.
It will also stream McCoy’s TV ads as the United Biscuits-owned brand attempts to cement its image as a snack for men. An on-pack competition encourages people to visit the site to enter a code to see if they’ve won one of a range of prizes.
Source: New Media Age