Do you know if your Ecommerce site is successful? What should you be considering? To start, it’s about traffic, the number of visitors visiting your site. For example, Jacksons Fencing enjoy a healthy 200,000 per month. Stickiness is about tracking the amount of time users spend on a site and the number of pages they view. For analytics, we identify which pages have high exit rates (visitors leaving the page) and consider how you might improve this. We also consider improvements to change words, images, layout, add prices and trust factors such as reviews and testimonials.
Conversion is the percent of visitors who become customers and the size of the average sale. It’s considered more important for new visitors than it is for older, loyal customers.
Delving into website analytics and gaining customer feedback are the two best ways to start improving conversion. And finally, customer retention refers to the number of customers who return to your site and the frequency of their purchases. By running regular surveys and conducting usability testing offers essential insights into how to measure your Ecommerce success.
Whatever your business model, Sagittarius can help you discover and define your opportunity for success online.
To find out more about mobile and Ecommerce opportunities contact Sagittarius Marketing T: 08450 553 888 E: email@example.com.