First of all, let's go over the new headline figures:
- 845 million users
- 800 million active users every day
- 2.7 billion Likes
- 100 billion friendships
- 250 million photo uploads a day
Without question, these are impressive figures. But what do they actually mean?
For Facebook they mean growth and predominantly growth in new markets, such as Brazil. Growth in established markets is slowing with words such as 'saturation' starting to be banded around. However, with markets in the Far East still remaining relatively untapped Facebook's growth trends are likely to continue in a upward direction.
The bigger question is what does all this mean for my business? In simple terms it means opportunity. Within Facebook there is an opportunity for businesses to expand their presence through a combination of owned, paid and earned marketing channels.
With Facebook's continued investment in its platform the tools made available to businesses and organisations increases in terms of volume and sophistication. Through a combination of Fan Pages, Facebook Ads, Check-Ins, Shares and Likes, to name a few, organisations can create a social marketing platform that works in harmony with its other marketing channels, adding additional value to its overall marketing strategy and campaigns.
The big question is how and that's where working with an agency such as Sagittarius Marketing can really help. In order to 'do' social media well you need to understand the platform, what it is and also what it is not. If you would like to know more then please contact scott@sagittarius-digital.com and let us help you realise the potential and opportunity that lies within.
Author: Nick Towers
Date: 02/02/2012
Sagittarius Marketing