Some 32% of 16-27-year-olds, dubbed the 'millennial' generation, would prefer to watch programmes on their PC rather than their TV set, according to a survey by Motorola.
The research into technology decisions and consumption habits of 1,200 respondents revealed media mobility is key, 81% wanting the option to shift content from a set-top box at home to a mobile device.
It also found 62% of respondents would be interested in watching 15-minute mobile versions of 30-minute programmes and 61% would be interested in a three-minute version of their favourite shows on their mobiles.
Steve Farmer, director of business development for IPTV at Motorola, said, "Although nearly a third prefer to watch shows on their PC, it's important to note that, to many, things like iPlayer aren't available on their TVs yet. However, there's a clear consumer hunger for mobile content, long- and short-form."
The research also revealed a strong demand for interaction with TV content - 68% would be interested in learning about and possibly purchasing items featured in TV shows. It also found that 84% strongly influence their older family and friends about broadband and TV choices.
"The fact millennial's influence older generations means these technologies can happen now and also gain a wider reach than just young people," said Farmer.