Starting this coming Bank Holiday weekend, Closer, the experiential marketing arm of Billington Cartmell will run a live campaign throughout the summer.
Activity will centre around a mobile ‘kebab shop' and a shop owner called Tony where his ‘crew' will entertain crowds with humorous singing and dancing. The activity continues the above-the-line theme of Pot Noodle's take on R&B music.
Consumers can also take part in "The Chilli Challenge" where they sample one of the hottest chilli sauces available in the UK and compete to win a Pot Noodle bling belt.
The activity, which includes wet and dry Pot Noodle sampling, will run through the summer visiting events that target 16 to 25-year-olds, including Party in the Park, T4 on the Beach and Wakestock.
marketingmagazine.co.uk