Sony First To Launch Viral Game On Twitter

13/05/2009 17:30:00

Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.

Terminator Salvation is not only a movie, its also game, about John Connor and Resistance2018 he leads against SkyNet.

For the launch of the Terminator Salvation Playstation Game, Sony is trying to take Twitter to the next level. Sony has launched a mass multiplayer online viral game, coordinated entirely via Twitter.

So far we’ve seen a little bit of viral marketing for Terminator. This is the first time any studio has ever done anything like this on Twitter. So far, it seems that Sony is outsmarting most of it’s competitors with it’s engaging use of social media marketing.

On Twitter there are various assignments and messages that apparently will be tweeted out by Resistance2018 with coding as follows: RA (Resistance Assignments), WM (Word Mix), TR (Trivia), PT (Partial Transmission), SW (SkyNet Warnings).

Try it yourself at Twitter/Resistance2018.

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