Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed. To be a success in the fast paced world of digital marketing, one should follow five basic points:
Undertake extensive use behavior studies:
Most importantly is to understand that most successful digital marketing ventures are not based on innovation, but, through research, gaining knowledge of your customers’ likes and dislikes. Knowing this provides the vendor with an avenue of continued communication.
Use engaging elements to connect:
Secondly, do not just hope for a miracle by posting a batch of videos, selling your product or service on the internet in hopes that it somehow takes off. Television and Internet videos are both filled with an inexhaustible supply of people and genres. Viewing videos often leads to a less than engaging experience. The media of television makes it difficult for a business to make their customers feel that your brand is their brand.
Initiate conversations:
Thirdly, with social networking sites being the latest rage, it is of importance to never just join a conversation on a site such as facebook. It is best to start your own conversation in such a way that people enjoy chatting about what is offered, not necessarily just talking to you as an individual. A brand has a better chance of selling itself if it is talked about with frequency by its consumers.
Tell an interesting story:
Fourth, one of the oldest rules of advertising is to not just sell your product or service but to tell a story about it, personalizing the brand. One should take care to fully explain what is offered, but by doing so in such a way that it is clear that you yourself believe in the product.
User Generated Content
Lastly, the old tried and true User Generated Content (UGC) method might not be the newest idea around, but it is a hands-off way to gain publicity for a ware or a service. No one person or team of people in a business can possibly spread the word of a business venture like UGC can, and has.
Author: Zubin Kutar
Source: socialmediatoday.com
Date: 19/09/2010