A link between the moon's cycle and deluded behaviour is – as yet – unproven by science.
But the US company Moon Publicity yesterday provided more evidence in favour of the connection by launching a bidding war for advertisers to imprint commercial messages onto the moon's surface.
The company says it has patented "shadow shaping" technology, which would see robots crawling the surface of the moon, scraping messages on to the lunar surface.
The messages would be visible from earth by creating shadows during certain lunar phases.
Moon Publicity claims that it is accepting bids from investors and companies for 44 lunar regions until 20 October, with minimum bids starting at a very reasonable $46,000.
campaignlive.co.uk