Sagittarius helps Tesco to break the mold

15/10/2011 14:30:00

On 3rd April 2011, Tesco announced the launch of Tesco Cars (www.tescocars.com), a revolutionary new website that was designed by the Digital team at Sagittarius Marketing in partnership with Tesco's internal design department.

In the last few weeks the site has attracted much critical acclaim including a New Media Age 'Site of the Week' - reporting that the "User experience is seamless and the site has an air of helpfulness and reassurance".

In dealing head-on with much of the criticism associated with buying a used car, Tesco Cars aims to make the whole experience easier, safer, more transparent and more enjoyable, by putting the customer firmly in control. This is a unique money-saving car buying experience. By supplying direct to customers, Tesco Cars is able to offer a greater saving over the traditional forecourt on a range of nearly new and used models.

Sagittarius were tasked with designing the navigational and visual aspects of a user experience that was different to the usual automotive site and more aimed at Tesco’s 16 million Club Card holders.

Working with Tesco’s internal design department as part of a multi-agency team, Sagittarius first developed the Information Architecture and interactive prototypes of the site to help refine the key customer journeys. Once this had been tested and approved by Tesco's team they developed the creative treatment for the all the key pages on the site.

For those unsure of which vehicle model to choose, working with industry experts, Sagittarius assisted in the design of an innovative Lifestyle Search facility, which allows visitors to quickly locate a car to fit their budget, space or performance preferences.

Sagittarius Managing Director Paul Stephen explained, “We are proud to have been part of the team that designed a look and feel that breaks the mold of the usual automotive sales site. Buying a car is all too often a technical and baffling experience. Through this site we have created something innovative and exciting to help the user make an informed choice "

Andrew Higginson, CEO of Retailing Services at Tesco, said: ‘Trust, value and service are at the heart of the Tesco Cars experience. The range of models – from electric cars designed for the city to family-sized MPVs – is immense. By supplying directly to customers, they can be sure they are getting the best value out there. And we will say ‘thank you’ with 2,000 Clubcard points which can be redeemed for goods, services and rewards in the usual way.’

For more information and a comprehensive FAQ section, visit: www.tescocars.com

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