Case Study: Pantone
Our Expertise and Experience
- Information Architecture
- User Experience
- Website Development
- Digital Marketing
- Global E-Commerce Platform
- Software training for all users
Brief
To develop a Global eCommerce solution that would support global sales and maintain Pantone's position as the number one choice for colour management.
Our Solution
We started bottom-up, analysing the then disperate and unaffiliated regional data structures and then devised an all encompassing database and website architecture with the following features and benefits:
- A platform capable of delivering real time product data and content in any combination of language and currency
- An eCommerce platform with regional tax, shipping and automated fufilment capabilities.
- Configurable regional promotions system, empowering the regional sales teams to run promotions sensitive to their audiences.
- A CMS capable of allowing full control over mulltilingual content and multicurrency products and pricing
- A CMS with a full, controlled migration capability; ensuring all content had to be previewed on a User Acceptance Testing version of the website before it could go live.
- Integrated, global Partner/Affiliate system
We then supported this with culturally sensitive email marketing and promotions, the development of a myPantone community section of the website and search marketing strategies to maximise engagement.
The Result
The Pantone Global website has gone on to become a leading edge eCommerce platform, empowering the global sales network to reach new audiences and revenue levels. It's proved its return on investment ten-fold, enabling Pantone to solidify their digital position as the number one online authority and community in all things colour.
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