Case Study: Scalextric
Our Expertise and Experience
- User Experience
- Design
- Website Development
- Digital Marketing
- Content Management System
- eCommerce (online store)
Brief:
Sagittarius was the first agency to take this world renowned brand and childhood favourite online back at the turn of the century. For over six years, we worked tirelessly to create a community and ecommerce website experience that would maximise online sales and deliver return on investment (ROI).
Our Solution:
The development of a community experience and ecommerce catalogue structure that is still in use today. Through the inclusion of content managed forums, competitions, news, special offers, email marketing, premium membership and some cutting edge (at the time) ecommerce functions such as, 'Email me when available' and 'Send as gift' we ensured that Scalextric had the best possible start in its digital journey.
The Result
Fantastic results year on year. Exceeded expectations, business and marketing objectives in volume and value of sales achieved and customer registrations.
Scalextric, 1999 - 2006
Castle Buildings, 2C New Rents
Ashford, TN23 1JH
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