Case Study: Ski Weekends
Our Expertise and Experience
- Digital Marketing
- Website Design
- User Experience
- Information Architecture
- Segmented Email Marketing
- Bespoke Software
- Social Media
To provide seasonal strategic digital marketing campaigns to increase online traffic and secure bookings. To revamp the website improving the ‘look and feel’ to the Ski Weekends brand and to enhance the online presence through targeted digital marketing and SEO.
Primarily Sagittarius undertook target audience analysis by considering sales data for the previous three years and developed a strategic branding approach that was more on message for the target audience – 25-45 year old males. The logo was refreshed with new imagery and typeface plus the strapline ‘ski the best for less’ was introduced.
Taking the refreshed identity forward, we provided design solutions on how to reinvigorate the online brand. We then investigated the website flow and created new user journeys that communicated the ski packages available more effectively.
In response to our online campaign, Sagittarius achieved all the objectives set for increased brand awareness and greater online bookings, through the development of a new website, www.skiweekends.com, which is now receiving in excess of 3,000 visitors per day in peak season. To help achieve an increase in online sales, customers have the unique ability to search and view coach packages with dynamic flight packages. They can instantly view cost and date availability to encourage instant bookings. The site is supported with SEO and a highly-targeted PPC advertising campaign.
Highlights for Ski Weekends include:
- Over 200,000 visits per month
- 10-fold increase in online traffic after year 1
- Sales volumes increased by 48% by end of year 2
- 15% uplift in website traffic and page views in 2011
- Direct sales increased by 20%
- Increase in online traffic of 300%
To read about how we have utlised mobile for Ski Weekends click here