Proper digital planning is the difference between having a website and having an asset that engages your audience, drives traffic to your website and gives a proper, measurable return on your investment.
Digital planning is the art of ensuring that you exceed your business and marketing objectives through taking a strategic approach to engaging your customer base and motivating it to act as you want it to.
Its the art of taking a brand, product or service and getting it in the right place, at the right time, to the right people with the right promotion. Digital planning is not search engine optimisation or user experience planning. It is not pay per click advertising or social media planning. It is strategising and campaigning across all channels in an integrated fashion, creating synergy across your marketing activities with the core aim of delivering return on investment and results.
We involve digital planning in all that we do. A website is not a technical exercise to us. We understand that if a client wants a website, a banner or an email design its not just because they feel they need one but it's because they have a business requirement and objective to achieve - be it increased brand awareness or increased sales. Consequently, we ensure that we are planning exactly how we will implement and launch the website, banner or email for maximum effect and to generate maximum value and return on investment.
Digital planning is the art of spotting the next technology and working out how it can be of benefit. Its also the ability to spot when something is not the right thing to do and to look at how, across the vast range of digital opportunities that are out there, your product, service or brand can be best represented to your audience to meet your needs.
Sagittarius takes planning seriously and everyone involves planning in there everyday job - for example, our Search Team are always assessing all search, social media and PPC opportunities that are out there. Assessing each one and it's appropriateness for their clients.
If you would like to know more about Digital Planning then please call us on 08450 553 888 or email firstname.lastname@example.org and we'll be happy to discuss how digital planning can deliver results for you.
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