Multiple choice question:
You receive an email - which one is a good example of direct marketing?
- Subject: Special Offer content starts 'Dear Reader'
- subject: Special Offer, content starts 'Dear Mrs. Smith'
- Subject: Alternative Therapies DVD on Special Offer, content starts: Dear Mrs. Smith
Answer: None of them.
In an age of multiple offline and digital channels where website's are 'user-centric' and you can find anything you need in lots of places with lots of options and prices, simple 'Dear Mrs. Smith' marketing communications are simply not going to deliver the results your business needs.
All digital communications should be targeted to the recipient, not their segment, their postcode or their gender. It should be relevant to them and delivered via the channel that they want to receive it. A one size fits all approach to direct marketing is simply not going to work anymore.
Through working with you on your digital communications strategies we can ensure that every communication you have with your customer is relevant to both parties. By ensuring your communications are proximate, relevant, timely and focused you can be confident you are communicatingly effectively and that you will achiveve the results your organisation needs.
Customer Relationship Management (CRM)
Our CRM application has been developed based on the real world needs of our digital clients over the past fifteen years. It's not a third party product, white labelled as our platform of choice, its ours, developed by us to enable and empower the people that we work day to day with.
From the first time a user clicks on one of your adverts, no matter where they see it or what message it has, you will know. The next time they click your PPC advert on Google, you'll know about this as well. In fact you'll know everything there is to know about your digital customers, from what advert's they've seen, to the adverts they've clicked on, when and where. As soon as they then sign up, using our integrated CMS's Contact, Subscriptions and Communications Management tool we'll even know exactly who they are, where they've been and what they done in the past. We'll then also start to probe, gently, for more information until we have a detailed profile of our users, what they like, don't like and what they do and don't do.
Our approach to Customer Relationship Management (CRM) is to focus on the R part - the relationship. Our aim to build a relationship between customer and brand or product. Our approach is like a first date - we start off slowly, building raport, not probing too deeply, developing trust. Once we have this in place then we start to get more personal, asking more about likes and dislikes, noticing customer behaviours and reponses. We'll start to change the topics of conversation around what the customer likes to do, when, where and how often. Working out where you fit within their lifestyle and day to day activities. We won't talk sweet nothings into their ear but we'll talk to them in a way that they understand, with meaning and purpose and empathy. All the time listening, talking and monitoring as the relationship develops.
Content Management System (CMS) and Customer Relationship Management (CRM)
Wouldn't it be great to have your website and CRM application integrated so that you can create user experiences based on real time information about your users. Where users can sign up for information, interact with content and develop their own brand experience of your organisation - and you'll know all about it.
Wouldn't it be really useful to be able to segment your website audience across multiple facets and fields and then use this to drive your digital advertising and communications strategy?
With Sagittarius Digital's fully integrated CMS and CRM platform you can.
Our integrated CMS with CRM platform has all the usual functions of a good, robust, scalable CMS application that takes care of granular CMS permissions. It has easy to use, drag and drop tools for managing pages, images and documents, video and audio, news stories, event calendars, online stores, polls, competitions and FAQs. It also includes built in RSS feeds for news stories and site maps, integrated Podcast and Vodcast feeds and many other great features. Our Customer Relationship Management platform then adds to this reporting on customer interactions, reponses and visits. It includes online, three click email and SMS/MMS text messaging as well as direct marketing segmentation and communication tools.
For more information about our unique integrated Content Management System and Customer Relationship Management platform (CMS and CRM) then please call us on 08450 553888.
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