Pay Per Click Advertising (PPC)
Pay per click (PPC), three little words that stand for targeted, cost-effective, accountable marketing, predominantly on search engines such as Google & Yahoo.
So why PPC? Firstly, it’s targeted; through a properly planned strategic campaign process you can create the right proposition, for the right audience within the right budget.
It’s cost effective; with PPC it costs nothing to display your advert. It only costs you when a potential customer clicks on your advert and is sent to your website.
How much does a PPC click cost? Well, the price is determined based on the phrases you are bidding on, the quality score of your PPC account and through a strategic approach. You don’t have to be in first position, bidding the highest amount of money with the biggest budget, bidding on the most popular phrases to see a proper return on investment. In fact, for a few hundred pounds you could be pushing countless numbers of hot leads to your website, as well as generating great brand awareness.
It’s accountable. One of the key benefits of PPC is that is offers a way to accurately measure the success of your advert. Through the use of tracking and conversion codes you will gain invaluable insights into your customers’ behaviour, your PPC adverts conversion rate and more importantly the cost per conversion.
Sagittarius’ PPC experts have been successfully creating, implementing and managing campaigns in some of the most competitive online markets; namely, travel and insurance. Through our carefully planned process of research, campaign design and implementation alongside our continuous cycle of analysis, reporting and development, we have produced some remarkable returns for our clients, all with differing needs and budgets.
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