Our Process
As an extension to a marketing team, our service is flexible ensuring clients can scale up or down depending on the support they require. We use technology to make communications and project management simple and efficient – we have developed our own bespoke web based project system that allows clients’ direct monitoring. We make budgeting simple – project costs are always quoted in advance and we operate complete financial transparency.
We measure satisfaction – to ensure we are always serving our client’s needs we undertake regular service and satisfaction assessments.
Marketing Strategy and Process
Our marketing planning process will start by research to evaluate the current brand awareness, perception and benchmarking plus analysis of key performance indicators. This research will depend upon the current level of information available. Further research will be commissioned if required at this stage.
A marketing plan will be produced, integrating all relevant parties, based on measurable objectives that will detail what strategies and tactical implementation will be employed to meet your stated objectives. Key milestones will be set and communicated. Targeted campaigns will then be identified throughout the time period, based on available budgets, to achieve the objectives. A robust reporting and evaluation structure will guarantee that communication channels are open and positive and that results are measured accurately.
Digital Development Project Process
For digital, especially web site developments and related activities we have a dedicated project management team and a tried and tested project management and development process.
Following our six stage process of project definition, research and profiling, Information architecture and User Experience Planning, Design, Build (Website Development), Implementation and Launch and then Monitoring and Reporting we can ensure that your website s fit for purpose, objective led, launched on time and on budget and is constantly monitored through any combination of client side analytics (e.g. Google Analytics), server side web log analysis and our own CMS in built marketing tracking and search and referrer reports.