Optimised Content Development (OCD)
Optimised content development (OCD), sometimes known as strategic content development or search content development is the process of ensuring that your website's content is optimised and continuously developing and improving in order to attain the natural (or organic) search engine placing that you desire.
OCD is one part of the search engine optimisation process that really focuses on the relevance side of SEO. Relevance, in search engine terms, is a measure of the quality of the content of your website. If you want your website to be well placed for terms like 'cheap holidays to Spain' then, quite simply, you need to ensure that your site contains these and similar keywords in sufficient quantity for the search engines to think this page would be relevant to a person searching for 'cheap holidays to Spain'. This also needs to be supported with proper link building strategies and various other activities in order to really build search engine optimisation synergy but the content of your website is a good place to start when looking at SEO.
Continuous Optimised Content Development
There are a number of reasons as to why SEO should be a continuous process and these include:
- Search engines change the way they rank pages - there are a number of major indexing activities and a host of smaller ones. Make sure you know where your site ranks at all times.
- Not all search engines rank pages the same way - just because Yahoo like your pages doesn't mean MSN Live or Google will - keep reviewing your movements through all the major indexes and respond accordingly.
- Competitors content will not remain static - just as you read this, so are your competitors - stay ahead of the game.
- Social media websites such as Blogs and Review websites are also indexed by search engines - don't let their representation of your brand overtake your own!
Sagittarius Digital's consultants will help your website stay at the top of the search engine pile. Through continuously developing your website's content, both in terms of quality and quantitiy, you can be confident that no matter what happens you'll always stay at the top.