User Experience (UX)
User Experience (UX) Planning is the art and science of creating user experiences based on research, profiling and use case development. It's the art of combining scientific, psychological and behavourial principles using the art of design, language and experience.
It's about recognising your target audience and creating experiences that are right for them. As part of this process research will be undertaken, competitor and 'best in show' sites will be analyzed, user groups may be formed and market research may be completed in order to make sure that the digital experience that we create for your customer (target audience) is right for them and right for you.
Getting the user experience (UX) right should be absolutely paramount to your website project. At Sagittarius Digital we take a holistic approach to website development focusing not on just the technical side or just the search engine optimisation side as having a well functioning and highly visible website are just two parts of a larger equation. The final piece of the website triumvirate is user experience. What's the point of having a highly functional website, getting lots of visits through organic search positioning if the customer experience of your website is such that people can't actually do what you want them to?
User Experience Case Studies
Sagittarius Marketing has a great track record in developing user experiences that work. (Eurotunnel came to us and asked us to re-invent their booking process user experience and through a solid process of research and profiling, competitor analysis and use case development, coupled with usability reviews from consumer groups and user experience planning we developed a booking process that increased online sales by 10% 'overnight'. (Read the Eurotunnel case study to find out more).
Our insurance clients use us because they know that we can take a rather mundane process like buying motorcycle insurance and turn it into a simple, easy to navigate, seamless process - ensuring more and more customers, of all ages and technnical abilities, can effortlessly work through our clients' insurance quote and buy processes. For a great example of this read the Westhill Insurance and OpenGI Quote Engine case study.
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