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Interestingly, a recent study by Compuware states that 85% consumers prefer apps over mobile websites. In essence, apps are considered to be more convenient, faster and easier to browse than mobile websites.
News Category: Industry News
When designing a website you have another to-do to add to the list. The user experience goes beyond mobile, tablets and even the newer tablet/laptop hybrids. The bigger brands are tapping into responsive web design or RWD, a must-have for 2013.
Augmented reality (AR) can make a mundane shopping experience exciting. AR is an innovative mobile technology trend.
Consumers are pushing for mobile experience to be more PC-like. Clients and consumers alike expect the same quality experience as if they were surfing on the web. A study by Keynote revealed that tablet users are frustrated with slow mobile web download.
As we have emphasised in the past, a one-size-fits-all approach does not work for mobile marketing. Companies are becoming more aware of considering responsive websites – these cleverly detect the type of screen or devise being used and change accordingly. This insightful technology allows access for small screens on a mobile or tablet.
Sagittarius is delighted to secure a Search Engine Optimisation brief from Ashford Borough Council. This win was particularly special as Sagittarius had delivered the original marketing strategy for the ‘Ashford’s Future’ project. Indeed, Sagittarius is an Ashford business success story having located in the area in recent years and expanded in a short space of time.
News Category: Our News
Sagittarius have jumped straight into revamping two international educational tour websites for North American students. Jumpstreet and Educatours are independent tour companies part of the TUI Travel Plc, one of the world’s leading leisure travel companies.
Technology has overshadowed page design as priority at times. The devil is in the detail and it matters in terms of design.
Apps rapidly became big business in 2012. Yet there seems to be rumblings of a backlash as not all apps stand and deliver.
2012 was huge for social media, with more platforms getting on board, but what lies ahead for 2013?
We all have pet hates about websites. These are few that Sagittarius believe need addressing in 2013.
Liberon leads the European market in paints and woodcare supplies. But despite their international market reach, Liberon are keen to raise the brand profile in the UK - where they have a reputation for supplying a range of high quality waxes, oils and varnishes.
A BIMA (British Interactive Media Award) has been awarded to Sagittarius Digital for the GetSomeHeadspace.com project, in the Leisure and Culture Category.
Econsultancy has reviewed the potential of Facebook finding space in search. It’s self-evident that the reason why people use Facebook is quite different from Google. Yet, the same people who use Facebook use Google and vice versa. People use Google when we want something specific and use Facebook when checking in with friends.
To improve SERP, there are tried and tested methods of increasing your search result listing, such as creating unique and relevant content with the right keywords, promoting this content, and building links from the domains that matter.
Hubspot has commented on how Twitter has launched a new update to promoted Tweets. It’s now possible to target promoted tweets to users based on their interests. Before the launch it was possible promote tweets in timelines, search results and profiles.
Search Engine Optimisation ‘SEO’ has been kicking around for a while now and continues to shake up digital marketing. SEO can so easily be over-simplified. In essence, SEO is about improving the rank of pages. Key pages attract visitors and new customers, promote and build brand loyalty, and sell products. Job done, not really, it’s not so simple.
Spiders or Robots are bits of software that read your pages to find new and updated pages, and returns this content to the Search Engines to be indexed. If they can’t read your site, then your website will not be ranked. Google will judge how important your page is based on these links.
Sagittarius Marketing has recently become a member of BIMA. BIMA is the ‘British Interactive Media Association’ representing and connecting the UK’s digital and interactive industry.
In an 11th hour amend before the Cookie Law came into force, the Government made an important change which directly impacts on website owners responsibilties
What are best tactics to continue to surprise and delight your customers? How can you improve your conversion rates? The key is to implement an effective marketing strategy to test new ideas to drive the best results. Phenomenally, the total U.S. Ecommerce sales are projected to reach $279 billion by 2014, according to a Forrester forecast.
The promo strip has crept onto most of the UK’s largest Ecommerce sites in recent years. It’s been a slow burner. It’s almost standard practise for high street retailers and yet remains rare on smaller sites. It works well for both customer (an instant, relevant, visual upfront) and the brand (subtly encouraging conversion).
To make Ecommerce work for business it’s vital you have the right platform. One size does not fit all. Your Ecommerce platform should be tailored to fit your business.
Do you know if your Ecommerce site is successful? What should you be considering? To start, it’s about traffic, the number of visitors visiting your site.
Sagittarius have recently revamped the mcch website with a new modern design treatment, bold colours and strong imagery.
Mountain Weekends is a new offering which provides customers with Cycling, Walking, Mountain Biking and Family Hiolidays in Morzine and Chamonix, in the French Alps.
The new law states that, as a website owner, you must ensure that you have explained that cookies are used on your website, and the nature of them, and informed the user of this in a way that can be interpreted as consent.
If you’ve considered the benefits a personal Google Plus profile, you may well be wondering why you would now need a business page as well. Although the profiles look the same, there are specific reasons and benefits for having a Google Plus business page.
The latest big development in the world of search engine optimisation (SEO) and social media is the convergence of Google Plus and search. Google has created ‘Search, plus Your World’ – not exactly a catchy phrase, but a big deal for SEO!
If you want your business to punch above its weight in terms of search, get introduced to Schema.org.
Sagittarius took pole position again to be the dedicated digital support for The Race Of Champions Weekend 2011.
As Facebook now only talks in terms of millions and billions you have to ask - how can I leverage the opportunity?
The value of the web economy in G20 countries will nearly double by 2016, according to Boston Consulting Group
We look ahead to what 2012 will hold for the mobile industry.
Microsoft has celebrated the imminent demise of version 6 of its Internet Explorer browser by baking a cake.
The way we use of our mobile phone is changing how we work, rest and play.
Sagittarius Marketing have launched Woodland Advice - a one stop shop for those involved in the management and maintenance of woodland areas throughout the UK and Europe
Sagittarius were commissioned to redesign the website to improve the user experience by providing a more retail ecommerce experience whilst changing the focus from single course purchases to a customer focused experience. The KAE website needed to be more customer focused than product focused and had to appeal to a diverse range of users – from company directors seeking training solutions for their staff to those simply wanting to start a new hobby or develop their life skills.
RIFT provides taxation services where to anyone who ‘drives their own vehicle to a temporary place of work’ - 'tax refunds are made easy'. They invited Sagittarius to develop a marketing strategy to help increase conversions online.
Headspace is the 'go to' brand for all things to do with a healthy and happy mind. Sagittarius has taken on the challenge to help demystify meditation online. Redevelopment of the Headspace website is under way with a focus on improved user journey and integration with mobile marketing and smartphone apps.
TUI is the world’s leading leisure travel company, operating in over 180 countries with more than 30 million customers. Sagittarius seized the challenge to develop four individual websites under the TUI brand.
Tesco announces the launch of Tesco Cars, a revolutionary new website that was designed by the Digital team at Sagittarius Marketing in partnership with Tesco's internal design department.
Technology is exciting. However, does technology sell products? Well, yes and no argues our own Managing Director, Nick Towers.
Direct Heating Supplies is an established plumbing and heating business stocking thousands of products online. Keen to boost their digital presence, they turned to Sagittarius to deliver a red hot design.
Just as Facebook are supposedly moving into the search engine arena, Google are once again trying to break into social networking by developing the Google + project.
Google's latest release "What do you love" or WDYL as it is already being called, has today been released on the site without so much as a whisper.
Businesses targeting local audiences are expected to increasingly invest in mobile advertisements over the course of the next four years, a new report from BIA/Kelsey indicates.
Online marketing is driving growth in UK’s advertising market according to a new study from PricewaterhouseCoopers (PwC).
Office Hero specialise in office supplies and stationery. They offer more than 20,000 products from a website that’s got everything you could possibly need.
Over the past few months facebook have been refining their new "Sponsored Stories" advertising programme, its latest innovation for running a social media campaign on the platform.
Speaking at Googles Zeitgeist conference this week,George Osbourne spoke of the nations battle against online criminals.
Google's Android mobile operating system has now taken a commanding lead of the American smartphone market, with the platform growing 6 percent over the course of 2011's first quarter, a recent comScore report indicates
The latest debate from Social Media Week in New York highlights the uncertainty caused by Facebook's move into email and the consumer response.
With the introduction of Apple's iPhone 4 and HTC's Evo, smartphone penetration hit an all-time high in 2010
The Race of Champions is a knockout tournament in which the world's greatest drivers battle to prove they’re the fastest, the ‘Champion of Champions’.
Facebooks new advertising channel, cost per like or cost per action, gives brands new ways to build credible relationships through genuine customer interactions. We take a look.
Just 24-hours since it launched its Mac App Store, Apple has revealed more than one million apps have been downloaded, with iPhone favourite Angry Birds leading the charge.
Growing businesses are failing to properly measure their digital marketing efforts, new research has found
Following Apple's release of The Beatles back catalogue through iTunes, some important lessons in the power of positioning came to light
Highlighting the rebound of display advertising, Yahoo has reported that global display ad revenue was up 17 percent during the third quarter.
UK mobile search traffic increased 247% over the past year, according to a new whitepaper.
Sales of PC games via downloads have exceeded shop sales for the first time, suggest figures
Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed
The launch this week of Facebook Places in the UK and a revamped Twitter marked a much-needed maturing of real-time social media.
A new website created for Hertford Regional College by Sagittarius Marketing has a number of innovative features which have generated an overwhelmingly positive feedback from students and other users.
The recent UK Ofcom study on what and how people in the UK spend their media time is very revealing and a clue to where and how brands will live in the future.
Jacksons Fencing is one of the UK's leading manufacturers and retailers of fencing, gates and high security perimeter fencing. A brand at the top of its game, they turned to Sagittarius to launch their digital presence and set an industry standard.
Sagittarius Marketing has relocated to the fastest-growing town between London and the continent, strengthened its senior management team and re-focused its business to meet a surge in demand for digital and new media services.
Recent research has indicated that many consumers see email as a way of keeping in touch with brands they already like and frequently buy from.
Viral marketing is something of a dark art. Every brand wants a successful viral but few actually create one. Sagittarius Marketing explores some of the recent trends in viral and social media.
Figuring out the next game changer in digital marketing is like handicapping a horse race
Facebook has launched its location-based service Facebook Places.
The internet has is an important asset for B2B firms. As a result, B2B online marketing expenditures are expected to grow in 2010
Is this true and if so, will it reach saturation
Ford is the first car manufacturer to unveil a new model via Facebook instead of at an automotive show.
The Direct Marketing Association now expects digital marketing to overtake traditional marketing channels, driven by the move to social media and social networking
The number of global consumer mobile app downloads is set to increase from 2.6 billion in 2009, to more than 25 billion in 2015, according to new research.
The BBC has seen mobile requests for the iPlayer rise by 1m in June, taking the total to 7m.
After a seven way pan-european pitch, Sagittarius Digital has won and now launched the new website to promote the Race of Champions 2010.
The number of ads on Facebook has rocketed by a third in the last year as marketers increasingly look to harness the world's largest social networking site.
So as the ever changing face of the Internet evolves, it leads us to ask what will Internet marketing have in store for us and specifically SEO in the future?
Domino's Pizza has attributed strong growth in online sales to its use of promotions on location-based mobile application Foursquare and social media after revealing a 29% surge in pre-tax profits to £17.5m.
For many small business, marketing is both vital to get new clients and one of those areas where budget and time cuts are more likely to happen. There are many ways small business can optimize the time and money spent on online marketing.
What the duel between Google and Apple’s operating systems means for brands
Businesses that allocate spending to innovative campaigns stand to benefit
Do you know what TGIF means? It does not stand for Thanks God It's Friday anymore, but Twitter, Google, iPhone, and Facebook.
Segmenting an audience base and optimizing for measurable communications performance are not new concepts. It is fair to criticize, however, the traditional association of segmentation and optimization concepts and tactics with erudite marketing processes and out-of-reach business intelligence applications.
During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.
In the good old days you only had to worry about your company’s website being compatible with the big two browsers but now there’s arguably a big five, a following pack of a dozen and then the myriad of mobile and smartphone browsers that we all use day in, day out.
Digital ad spending was up marginally in 2009, according to latest annual report.
The press are calling it the first 'digital election', where battles will be won and lost through digital marketing channels, writes Nick Towers of Sagittarius Digital.
Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.
Following recent court actions and Microsoft's forced promotion of other browsers, just how browser ready is your website? Let us give your site a browser health check and you can be sure your audience user experience will be as good as ever
For the week ending 13th March, Facebook was the most visited website in the US, overtaking Google.
Say "mobile" to most marketers and they think cell phone, maybe SMS (define). Yet, personal mobile devices with Internet connectivity encompass a broad array of devices and with a wide range of functionality that continues to evolve and expand rapidly.
Nearly half of all email marketing budgets will remain the same this year with no signs the recession is easing, a new report reveals.
Teenagers are still spending more time watching television than they do online, and only 40% of them regularly use social networks, research suggests.
Digital marketing spending will increase 17% in 2010 as marketers move dollars away from TV, print and radio advertising to social media, mobile, search and e-mail marketing, a new report from a leading e-mail service provider and prominent Internet marketing and e-commerce consulting firm finds.
Facebook has quietly become the fourth largest distributor of news content on the web as people spend more time on social networking websites.
Nearly half the adult population of the UK purchased goods online during the last quarter of 2009, according to data from the British Population Survey.
Discover some of the steps you can take to increase your online sales.
Website development agency Sagittarius Digital was appointed as the digital marketing agency of choice for Gateway Church Ashford.
The post-Christmas period has become increasingly important for online retailers – and this year is proving no exception.
Having won a three way pitch, digital marketing agency, Sagittarius Digital launched a new website for K&MSCP breaking the mould for 'local authority websites'.
Google's Chrome, Mozilla's Firefox and Internet Explorer 8 - from the shiny and new to the tried and tested. Which does your website support?
Online sales will overtake offline sales in categories such as electrical goods and books in 2020, according to an eBay report.
Advertising will continue to be the main way online content is funded for the next two to five years, according to Microsoft's UK boss, Ashley Highfield.
When Stanley Works, the hand tool maker, offered an iPhone App that turned the phone into a level, its goal was to create young loyalists to the Stanley brand.
One of our distinct human characteristics is how organized our species has become (or at least we try to be).
Unilever is developing an ambient 'low-carbon' ice cream designed to be sold at room temperature to consumers who would then freeze it home.
The connected world we live in speeds up both our work, and personal lives.
Tech-savvy consumers have known it for years but now the ad spend figures match up.
Door-to-door salesmen, Avon ladies and Jehovah's Witnesses beware.
Vodafone has reached an agreement with Apple to sell the iPhone in the UK and Ireland in early 2010
The hottest thing online at the moment is an ad for bottled water featuring roller skating babies
Is this the most pointless internet craze yet?
Two fifths of marketers don't know if their email messages are being successfully delivered, and those aware of delivery failures don't have the right tools to ensure the email finds its inbox, a new study finds.
Yahoo! has launched its redesigned homepage in what the search giant claims is 'the most radical re-imagining yet' of its online experience.
O2 head of brand and marketing communications, Shadi Halliwell, is rolling out a range of luxury sex toys with the full support of her employer.
A hunt to find the first UK City of Culture has been launched by Culture Secretary Ben Bradshaw, in an attempt to stimulate arts outside London.
Warner Bros has developed a Twitter application to promote the new Harry Potter film, 'Harry Potter and the Half-Blood Prince', with which users can cast spells on their followers' Twitter pages.
YouTube has begun experimenting with 3D videos in a move that could eventually allow brands to run online ad campaigns that give new meaning to the phrase 'stand-out.
People aged 55 and over are more likely to visit a social networking site than a business, technology or travel site, finds a new study.
It looked at the measures taken by 45 networks to protect user data and found 71% reserved the right to share data with third parties, while 80% failed to use standard encryption protocols in order to protect sensitive data from hackers.
Struggling to find an ad space big enough for your blockbuster campaign? How about the surface of the moon?
Yell, the online business directory from Yellow Pages, has launched an online video channel featuring consumer guides following a deal with VideoJug.
TweetMinster, the service that allows people to follow and interact with Members of Parliament through Twitter, has launched a browser-based dashboard in conjunction with The Independent newspaper.
New heights of absurdity (about 5'11". Photographers Blog tells all)
Fosters has launched a Twitter app, dubbed the Ozometer, to identify 'easy going' UK cities, celebrities and members of the public that reflect the Aussie 'no worries' attitude to life.
Coca-Cola is rolling out an on-pack promotion aimed at a teen audience, which gives away 50p in mobile-phone credits.
TechCrunch has suffered a public backlash for its decision to publish sensitive documents obtained illegally about micro blogging site Twitter.
New Website Offers United Approach To Civil Protection Across European Union
Microsoft has upped the stakes in its competition with Google as it unveils a free web-based version of its Office software due next year, and hints of a wildcard in the works a free streaming music service for UK users to be released by the end of the month.
Russian investor Digital Sky Technologies, which in May paid $200m (£123m) for a 1.96% equity stake in Facebook, is offering to buy up to $100m of the social networking site's common stock, owned by current and former Facebook employees.
According to Best Buy, which is specifying that candidates for a marketing role have a degree and at least 250 Twitter followers.
TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.
In an industry dominated by acronyms, abbreviation and terminology we thought it wise to provide our clients with a digital definition online reference.
Global internet advertising will grow 10% this year, achieving a 15.1% share of global ad expenditure by 2011 with search leading the way, according to ZenithOptimedia.
Author Alice Hoffman has deleted her Twitter account and issued an apology after she used the micro-blogging site to hit back at a critic who gave her latest novel a less than glowing review.
Parcelforce Worldwide came close to breaching the Data Protection Act when personal consumer data including signatures were exposed to those tracking deliveries on Parcelforce's internet tracking service.
Furnishings retailer Habitat has blamed an "overenthusiastic intern" for its attempt to use the election protests in Iran as a promotional vehicle.
Cosmetics giant L'Oreal, which was last year accused of whitening Beyonce Knowles' skin in an ad, has been found guilty of racial discrimination by a French court over its all-white recruitment policy for its shampoo sales teams.
Trendwatchers take note: Brazil offers a fascinating glimpse at how rapidly social media has changed internet usage patterns.
Young job seekers are turning to micro-blogging site Twitter to search for jobs, using services such as Tweet My Jobs and Twitter Job Search.
Twitter is gearing up to allow advertisers to target consumers with direct messages offering coupons and discount vouchers, according to an investor in the microblogging service.
Eat Seasonally, the campaign backed by companies including Sainsbury's, Tesco and Waitrose, has sponsored a humorous short film aimed at raising awareness vegetable food miles
The campaign is based around two conspiracy blogs
IBM is aiming to help tennis fans navigate their way around Wimbledon and keep up to date with all the latest championship info with a new mobile campaign.
Forrester research is predicting email spend to "balloon" to $2bn (£1.2bn) by 2014, a nearly 11% compound annual growth rate.
The launch is expected to put in a dent in the iPhone's previously exclusive Twitter app, Tweetie, which comes with a $2.99 price tag.
On May 21, Ryanair insisted that all new bookings would require online check-ins.
About 30 albums, normally priced around £7.99, were on offer for 29p for four hours last night.
Scanned pages from 49 national and regional UK papers, dating back to the 1800s, are available for viewing.
The pitch began as a procurement process with BT looking at its digital suppliers in an effort to cut costs.
The Financial Times reports that an unpublished paper circulated by the 'Article 29 working party', the European Commission's privacy regulator, is calling for increased scrutiny of social networks, such as Facebook, which make user data available to app developers.
Microsoft Corp's Bing search engine won more market share from rivals last week, according to new industry data released on Wednesday, but still trails Google Inc and Yahoo Inc.
The founder of MoneySupermarket.com, Simon Nixon, is launching an online travel business called Simonseeks that links travel reviews with holiday bookings.
Phorm said that while its losses increased last year, it flagged up several courses of action that were taken during the final quarter of the year to reduce costs "significantly".
Only if you've been locked in a room with no internet connection can you have missed yesterday's launch of the Digital Britain report.
Nestle has become the first global brand to launch a campaign that allows Twitter users post tweets into an ad unit that can appear anywhere on the web
It's official - The one millionth English "word" is "Web 2.0", which secured the the crown earlier today, beating "Jai Ho!", "n00b" and "Slumdog" in the race to linguistic glory in the process.
Heinz is targeting office workers with a branded portable microwave, powered via a USB port.
Google is seeking to benefit from the explosive growth of Twitter's live search feature by creating a microblogging search engine of its own.
A web portal called Koogle has launched with the aim of giving orthodox Jews the ability to search the net without breaking any Torah commandments.
The Central Office is promising possible cost savings as it assesses the value for money of government websites and reveals for the first time how often central government sites are being used.
Consumers will be given the chance to control and change the advertising display on digital LCD screens via their iPhones.
Vodafone is promoting its GPS and 3G network via an online fantasy racing game as part of its sponsorship of the McLaren Mercedes Formula 1 team.
A couple from the United States got a shock when they learned their family photo was being used, unauthorised, on an advertising poster in Prague.
Pepsi has included a Twitter tag on the can of its newest line of bubbly drinks Pepsi Raw, asking consumers to log-on to the microblogging website and share their thoughts on the soda in 140 characters or less.
Kentucky Fried Chicken is teaming up with MySpace to find the world's biggest KFC fan.
Microsoft's Bing has some ground to make up before it ever catches Google, but the new kid on the block may be the sweeter deal for advertisers, as research shows Bing users are more likely to read sponsored advertising than those searching with Google.
Just 10% of Twitter users account for 90% of tweets, three times more than other social networks where the top 10% of users account for 30% of all production, according to new research.
Tom Watson, the minister for digital engagement and the first MP to blog has resigned, first breaking the news of his resignation to his followers on Twitter.
The tightening budgets of British households has led to a slide in the performance of travel operators online, with top travel-related companies except for Thomson Holidays suffering a decline in traffic over the last three years, recent statistics show.
Facebook is expected to begin allowing users and brands to create vanity URLs, which will make it easier for their pages to be navigated to directly by other users.
Microsoft has revealed plans to integrate Twitter, Facebook and Last.fm with its Xbox 360 gaming console.
Mini has created its first iPhone app with a theme of offbeat activities, to promote the latest Mini Convertible model.
Channel 4 is trialling a new measurement tool for Facebook apps to understand how they impact on traffic across its branded websites and video properties.
Seaside towns are shaking up their image using Digital Marketing methods to lure newcomers and overseas visitors
The face of Fox's biscuits Vinnie the panda is to front a social media campaign which will see him answer biscuit related questions on Facebook and Twitter.
Twitter will launch a range of tools later this year aimed at helping both big brands and small businesses use the microblogging service, co-founder Biz Stone has revealed to Revolution.
The New York Times has named Jennifer Preston its first "social media editor", a new role aimed at expanding and promoting the 157-year-old newspaper on sites such as Twitter, Facebook, YouTube and Digg.
Conservative Party leader David Cameron is continuing to use social media for campaigning purposes by opening himself up to questions through Twitter and a specially-built blogging site.
Twitter founder Biz Stone has rejected speculation that the micro blogging service is developing a TV show, but said it has come to an agreement which could see it feature in a series showing people tracking down celebrities.
Microsoft is preparing to launch an internet search engine that it hopes will challenge Google's dominance of the market.
Facebook has been valued at $10bn (£6.3bn) by a Russian internet company which has offered to buy a 2% stake in the social network.
If you missed our BBC interview on the topic of Twitter and social media, then watch it again here.
News Category: Fletch's Blog
Digital agency CMW has unveiled its new 'Goo on the Loose' campaign for the Creme Egg Twisted bar using a mash-up of Google Maps and Twitter.
Yahoo! and Microsoft are making a fresh assault in the battle of the search engines, as the market's subsequent number's two and three ready new products aimed at taking the wind out of Google's sails.
YouTube is in talks with content owners including ITV, Channel 4 and Sony Pictures to stream long-form video in the UK as the battle to own online TV heats up.
User photographs can still be found on many social networking sites even after people have deleted them, Cambridge University researchers have said.
Selected for our tactical use of social media for business networking and brand engagement, Sagittarius Digital were recently interviewed by the BBC...
• Co-founder Larry Page says search engine has been losing out to micro-blogging site in battle to provide real-time information • Chief executive hints that Google could go into partnership with Twitter
Digital agency Ralph has created a customisable video viral to promote 'Psychoville'the forthcoming BBC comedy-thriller penned by two of the writers behind cult comedy 'League of Gentlemen'.
Snack manufacturer McCoy’s is launching a website aimed at men based on an interactive pub design.
Jordan's Queen Rania said on Wednesday that the online social network Twitter could help her campaign to promote quality education around the world, including for girls.
Pot Noodle has unveiled its plans to support its new Doner Kebab flavour with an experiential summer campaign.
Currently, it's the biggest question in digital marketing. Industry people, clients and the business world at large are asking themselves 'Should I be on Twitter?'. What's the answer...
Twitter may have got the jump on the "real-time" search market last week when it announced it will begin indexing its Tweeted links
Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.
A fundraising mission to the summit of Mount Everest is auctioning off the bragging rights for the world's highest tweet to raise money for charity.
Twitter co-founder Biz Stone has quashed speculation that a sale of the messaging site is imminent and said his focus is to run Twitter as a profitable independent company.
Almost one in three internet users are not shopping online due to a lack of trust in the internet, according to a report by the Office of Fair Trading (OFT).
The sound of marketers excitedly scrawling the word 'Twitter' on whiteboards and flipcharts up and down the UK is now almost deafening. But, while some have succeeded, others offer a step-by-step guide of what not to do.
Medway Council has devised a cunning plan to raise the profile of its prime Kent riverside location - by erecting a giant Hollywood-style MEDWAY sign on a local hillside.
Sagittarius Digital launch website about one of Kent's largest Arts and Theatre projects, The New Marlowe Theatre.
The pilot, which began last week in Ashford, will see 100 Virgin Media staff and customers connected at the new speed for at least six months
With the latest data from HitWise re-inforcing the message that its not all about search, Sagittarius Digital looks at how using a range of media can often be best.
Sagittarius Marketing were given an insight into what Porsche are doing to stay on track at the Internet World 09 Trade Show.
Half of UK web users will use social networks at least once a month by 2013, according to a report by eMarketer.
A third of business computers in the UK are left switched on overnight, costing British businesses more than £300m a year in extra electricity bills.
During President Barack Obama's first 100 days, much was made about his Lincoln-esque cabinet of all the talents bringing together expert individuals even from the opposition.
With social networking sites now being more popular than retail sites the question remains - how can your organisation capitalise on this established and growing phenomenum?
London advertising agencies have been made the butt of the joke in a new viral created by an Australian digital marketing strategist.
Microblogging is a phenomenon that has a great deal of power and allure for a community conversation.
Opposition to direct web users entering budget-related keywords to live response on Conservative party's website
A hard-hitting cinema ad warning of the dangers of buying prescription-only medication online has escaped a ban by the Advertising Standards Authority.
Browsing the web for fun during office hours can increase productivity, according to a new study from Australia.
60% Say Their Companies Are "Behind the Curve"
Research by vulnerability specialist Secunia suggests that third-party applications are increasingly being used by malware writers in preference to using operating system attacks.
Windows XP will pass another milestone on the road to retirement next week when Microsoft withdraws mainstream support for the operating system.
The traditionally 'cash rich' 50+ sector has been hit by the recession and, as a result, consumers in this segment are tightening their purse strings.
Google has posted better-than-expected results, with a 6% increase in its first-quarter revenues, despite its first ever drop in quarter-on-quarter results.
Gordon Brown today pledged to do everything possible to enable the UK's creative industries to play their part in securing the country's digital.
Sheep are being used as walking bilboards as part of a new campaign from thetrainline.com.
Adobe has secured a deal to put its Flash software into many of the chips that go inside TVs and set-top boxes.
Economic history teaches us that a combination of tax cuts, running large fiscal deficits, substantial cuts in interest rates and more quantitative easing is likely to have a substantial impact on demand in the economy,' Morgan Stanley economist David Miles said.
Even Google is feeling the strain of the recession, as the internet giant posted its slowest revenue growth as a public company.
The time people in Europe spend online will outstrip the length of time they spend watching the TV by June next year, according to research by Microsoft.
Internet Explorer 8 has now been officially released to the world. Will your website cope with the latest web browser from Microsoft?
Somewhere between reality and virtual reality there exists augmented reality and it's going to be BIG.
Click fraud, the manipulation of pay-per-click advertising, reached its highest ever point in Q4 2008, according to the Click Fraud Index run by Click Forensics.
Over a quarter of European advertisers used behavioural targeting technology last year, according to a new report by Forrester.
COI are the latest company to take advantage of the fastest growing social media platform.
Client uncertainty over how to use micro-blogging sensation Twitter to communicate with customers means only two per cent of businesses have embraced it, according to an international survey by internet analytics firm WebTrends.
Online consumers would rather watch advertising in return for music and videos than pay for them, according to research released today.
The rate of decline in marketing spend slowed in the first quarter of this year, according to the IPA's latest Bellwether Survey.IPA report shows record adspend drop Moray MacLennan urges positive response to recession.
Google's attempt to expand its Street View service throughout the UK received a setback this week when Buckinghamshire villagers surrounded the company's camera car and forced it to retreat.
Google in talks to purchase Twitter
As PROs flock to micro-blogging site Twitter, research has found that people in Coventry tend to have most followers. Twitterers in Coventry have the highest average number of followers with 549 per person compared to 256 in London, according to a survey by the Social Media Library.
New Kent Adult Education website opens door to training and skills opportunities
Internet Advert spend on the rise despite recession
Following iGoogle and its ability for users to change their search results, Google has now moved into behavioural targeted advertising
Radio - shunned by creatives but able to deliver tactical awareness. Interactive radio may be about to force two worlds to collide.
Hit Wise (an Experian Company), a key provider of online trands and statistics, has officially released its Top 10 Sites of 2008 and the winners are...
Guardian.co.uk reached a record audience in January, attracting almost 30m unique users in a month where all UK national newspaper websites posted record results, according to the latest ABCe figures
Sagittarius Marketing was given an insight into the BBC's take on Direct Marketing at the TFM&A Conference in February 2009. What is this was a bit longer...
Even in 2001 incomplete standards support rapidly made IE6 look shoddy in the face of strong competition. In today’s market, surrounded by Chrome, Safari, Firefox, Opera and its own successor, Internet Explorer 7, version 6 of Microsoft’s browser looks positively ancient. Is it time to call 'Time' on IE6?
Ad spend on UK social networks to top £100m this year
Retail brands take top spots for providing best online experience
UK mobile environment starting to see the right conditions for strong take-up of location-based
Product searches take a month or more to lead to a sale
consumers put off by poor websites
Unilever sees 9% response to email ads
E-cards see growth of 38.8% as retail slows
Mobile ads can raise brand awareness by 24%
Top firms planning to spend more on online advertising
Olympics increases interest in mobile TV
Online trading experienced the highest year-on-year growth
10% of homes still use dial-up
Digital is viewed as most effective ad channel
consumers prefer money saving mobile phone adverts
Facebook second-most visited site in the UK
Some 81% of advertisers report an increase in online ad spend this year
Illegal music downloads spend statistics
16-27 year olds prefer to watch programmes on their PC rather than their TV set
Some 57% of online shoppers would be less likely to buy from a brand offline if they experienced problems online
Mobile marketing budgets to grow 150% by 2013
UK online sales up 11% despite credit crunch
Two thirds of European internet users consider user reviews more important than brands' own websites, when deciding which product to purchase online, research has found
Online retailers could see a rise in sales this Christmas
More than 11 million Britons are now shopping online at least twice a week, according to new research, with clothing, books, CDs and DVDs among the most popular favourite items.
Online Christmas trading is still predicted to see growth with etailers increasing marketing budgets to attract consumers.
Online consumers place trust in user reviews
You may have respectable social media prescience, but you’ve never considered if your brand has a tone of voice. How does your brand develop an in engaging conversation to ensure it attracts followers? In social media the messages are active and the brand personality has the opportunity to come to life.
Beevolve has conducted a detailed survey of Twitter usage, who does what when. Statistics range from number of tweets, account types, categories to even the background colour preference of Twitter users. This huge survey of 36 million Twitter users gives valuable insight in terms of social media strategy and getting more connected to users.
Over nine-tenths (96%) of 18-24 year olds engage with Facebook on their mobiles, the latest Kinetic Panel has found.
Social networking website Pinterest has become the third most popular social network in the United States, behind Facebook and Twitter.
One of the biggest questions in social media is how do we measure the return on investment? How do we monitor social media?
We’ve conducted a review of recent surveys to help you shape your approach to social media.
Sagittarius warmly welcomed the brief to build and design a cross channel website to promote ‘Greet the World’.
Brakes Catering Equipment is part of the Brakes Group, the UK market leader in foodservice, and Sagittarius secured the brief to redesign and develop its website.
Heating Logic has launched a brand new website offering finance plans for boilers.
Key Training is refreshing their existing website to attract more young apprentices.
The Race of Champions ’ROC’ is doing it Thai style.
Search and find Ashford more easily online
Educating international tours online
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