- You are here:
- Social Media
At Sagittarius we have worked on a number of social media campaigns over the past few years, from building our own Twitter campaign which was picked up by BBC South East Business, to developing integrated event based awareness campaigns that utilise Facebook Groups and Fan Pages for the likes of Office Hero and SkiWeekends.com.
Our approach to social media channels (e.g. Facebook, Google Plus or Twitter) is simple; use social media channels where the channel is appropriate. As with all new technologies, the tendency is to build campaigns around channels. However, we are firm believers in only using a digital channel where it fits the objectives or response mechanics of the campaign.
For example, with SkiWeekends.com we used a Facebook Fan Gate as a way to enter a competition. The objective was to develop a user base for on-going communications and build up brand awareness and a solid social media presence. This could have been achieved a number of ways but Facebook fitted the bill as it is a quick way for a user to register their interest and it was a cost effective way to develop a user community that can be communicated to directly and provided a simple competition mechanic (upload and tag a photo).
Another critical part of using social media is picking the right channel for the right audience. The latest social media channel causing a storm is Google Plus, which
is Google's attempt to take on the likes of Facebook. You can find out
Social Media and Knowing Your Audience
Facebook now has so many registered users that if it were a country it would be the third largest country on the planet. However, with geographically or demographically sensitive campaigns it is always worth investigating the appropriateness of a channel for an audience.
For example, just a few years ago a marketer would think bebo for campaigns focused on the young, however, bebo is no longer the place to be for the young and you may be better off looking at Facebook or YouTube as the place to target younger audiences. Many think myspace.com is no longer worth looking at using as a channel. However, it has strong links into a younger, more music focused or alternative demographic.
Get in touch
Castle Buildings, 2C New Rents
Ashford, TN23 1JH