The Benefits of Google Plus for Businesses
If you’ve considered the benefits a personal Google Plus profile, you may well be wondering why you would now need a business page as well. Although the profiles look the same, there are specific reasons and benefits for having a Google Plus business page.
Personal Profiles Are For People
Google Plus are very insistent that personal profiles be used only by real people. Google have already removed hundreds of profiles set up by businesses or fictional characters. Once you’ve set up your personal profile you can set up a profile for a business, brand or product.
Targeted Messaging
Google Plus is the ultimate platform for sending targeted messages to people who have put your page in one of their circles. Unlike Facebook, you can tailor individual messages for select users. For example, if you segmented your most loyal customers into a V.I.P list and wanted to communicate an exclusive offer, you could send a bespoke update just to them.
This messaging goes beyond special offers. For example, if your website sold a variety of products or brands, you could segment your users based on which products they were specifically interested in. Send that group or circle, specific updates of interest that is more likely to see an increase in social media conversions. In turn, less people will change their mind about following you. You’ll nurture a loyal community, engaging them directly with what matters to them.
Direct Interaction
Google boasts another impressive feature - direction interaction. This feature is not available on Facebook. For Google Plus, once someone has added your brand, company or product to their profile you can interact in a wide choice of ways. You can +1 or reshare their content, tag them in posts and even send them direct messages which is very important if you are using your social media to support customer services.
Multiple Administrators
The ability to assign multiple administrators to your Google Plus page is a new feature that was recently added. If the thought of having to manage the content by yourself has been putting you off then fret no further. You can get other people to update content on your behalf.
More Real Estate in Search Results
Connecting your website to your Google Plus page is the best way to gain maximum exposure in search results. When someone searches for your brand, the latest Google Plus activity and links to your profile show potential customers exactly how active your website is. Recently, Google have launched the latest update to how they serve up search results with “Search plus Your World” which tailors search results based on who people and their friends are connected to on Google Plus.
Video Chat Capability
Google Plus offers a much higher level of interaction than any other social network offering users the ability to “hang out “ with each other. The feature has already proven itself to be a massively important feature with even Barrack Obama using the video chat to interact with potential voters in the run up to the Presidential elections later this year. Since Google Plus was launched, Hangout has been considerably improved adding extras such as screen sharing, Google docs integration and shared notepads.
From the number of points above, it’s obvious that there are many benefits to businesses and individuals alike in embracing Google Plus and making sure you are in touch with your target audience. So we can see that Google Plus isn’t going to go away and if anything, will become as recognised as Facebook in the future.
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